Increased Supply + Price Transparency Hits Marketing Consulting
If you source marketing consulting, you may want to know that things are looking up since prices are trending down.
This might largely have to do with the way the Internet has changed business by providing both a larger labor pool and greater price transparency. As the number of vendors available for this category increases, price competitiveness in the market drives down cost. The marketing services area is characterized by restricted price movement with thin margins, as well as intense competition in a consolidated market, creating downward price pressure for suppliers.
Want to know more about how professional services like marketing, legal services, or healthcare are trending? Download our complimentary Corporate Services Index Whitepaper here.