Anticipating and Adapting to Change
How do you approach marketing complex services in a continually changing industry? B2B agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly.
B2B Agility podcast host, Greg Kihlstrom, spoke with Kathleen M. Pomento, Chief Marketing Officer at ProcureAbility, about navigating the complexities of marketing in the procurement services industry, especially in times of economic uncertainty, and how mentorship plays a crucial role in developing future leaders.
