Insights

Dipti Mandal is a strategic B2B marketing leader with over 16 years of experience shaping brand stories and driving growth across Procurement and Supply Chain, Cloud Consulting, Software Development, and Business Process Management (BPM) sectors. Known for her collaborative leadership style, she combines creativity with analytics to deliver impactful GTM strategies, digital campaigns, and partner marketing programs with global brands such as AWS, Microsoft, Google, Coupa, and Ivalua.

She has led marketing for organizations including ITC Infotech, GEP, and WNS Procurement, most recently as General Manager (VP), Marketing, where she orchestrated brand repositioning, customer experience, and account-based marketing initiatives.

Dipti holds an MBA with dual specializations in Marketing and Finance from Pune University and has completed the CMO Program in Digital Marketing Strategies at Northwestern Kellogg. She is also a certified Six Sigma Green Belt. Dipti lives in Pune with her husband and daughter and enjoys exploring different cuisines, trekking, and watching science fiction films.

Liz Derivan brings nearly a decade of diverse marketing experience to her role at ProcureAbility. With a background supporting Fortune 1000 companies to nonprofit organizations, Liz has honed her skills in executing marketing strategies and crafting compelling content across various industries. Her expertise is focused on leveraging marketing enterprise CRM systems like HubSpot and utilizing data-driven insights to drive lead generation and enhance marketing effectiveness. At ProcureAbility, Liz focuses on optimizing and expanding the company’s marketing efforts, utilizing her wealth of experience to drive success.

Liz received her bachelor’s degree from James Madison University and holds several HubSpot certifications. She is a proud mom, an avid reader and loves spending time outside with her family and friends.